About Swarovski Founded in Austria in 1895, Swarovski has change into the arena’s premier jewelry and accessory brand, renowned for their reliably sparkling products. Founder Daniel Swarovski set out to succeed in his goal of making a “diamond for everyone” when he invented a machine that cut crystals more precisely than used to be imaginable by hand. After centuries of creative collaboration and expertise, Swarovski has change into the leader of crystal cut creations and is proud to deliver ordinary on a regular basis style to other folks around the globe.
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